Seller Mistake #1: Choosing a Realtor Based [Only] On Commission

If you were hiring a Realtor to sell your home would their fees (A.K.A. Commissions) be an important part of your hiring decision?

What about their skill, past performance, personal style and fit to work with?

And of course value. What do you get for your money? How do you measure value?

Of course cost & fees are important to you. They are for me too.

But the biggest mistake most people make when hiring a Realtor to sell their home is focusing ONLY on …

the commission fees, and not focusing on other important credentials. 

I mean, we’ve all heard you get what you pay for, right?

And in every profession some professionals have more knowledge and skills than others in the same profession. 

Some have more integrity than others. 

And one of the most important things people forget to consider, or they just wing it and go on their gut feeling, is personal fit. 

How comfortable you are working with that professional and how aligned you are in your styles and approach. 

So my first caution is to NOT simply focus on the commission or hire a Realtor based solely on commissions. 

But my second caution is MUCH MUCH bigger than even that.

In one of my other video posts a few months ago called “Realtor Commissions & The Truth All Sellers Should Know” 

I shared some really important considerations and facts about commissions that few (if any) are actually aware of. 

I’ll put a link to that video in the comments below.   

In that video I use specific numbers to illustrate my point that you really should watch and jot down.

But the gist of it was that you might be tempted to go with a Realtor who might save you $5k or $10k off your selling fees. 

But … what if the agent who doesn’t discount is higher skilled and can get you $20k or $50k more for the sale of your home?

Then you’re not actually saving $5k or $10k. 

You’re actually losing $15k to $40k or leaving it on the table for whoever buys your home to put in their pocket. 

Most people don’t realize that. 

I really urge you to watch my other video to see a specific breakdown of the numbers so you see exactly what I mean. 

But to finish off today’s video, I’ll leave you with these two points to ponder:

1. If a Realtor doesn’t have the  ability to justify or “sell” themselves and their OWN value (and so must discount themselves like a commodity), then what makes you think they have the  knowledge, skill or ability to justify the highest value of your home to a potential  Buyer?     

They clearly don’t know how to sell value and instead they simply offer a discount.

But let’s face it.  This isn’t Ikea & your home isn’t just another commodity.

There are features & benefits in your home that would be of tremendous value to someone buying your home.

So you need someone who is skilled at selling VALUE not discounting a commodity.

Because if you hire them at a discount, they might just sell your home at a discount without you knowing it.

#2. I’d really like you to think about this for a minute.

If you interview a Realtor to sell your home and you can convince them to reduce their fees do you realize you’ve just …

out-negotiated the person you are hiring and paying to negotiate the sale of your single largest  asset for you?

If you are thinking of selling your home and want to talk more about Realtor commissions I’m happy to chat.